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A large, publicly held company developed and registered a trademark during 2016. The cost of developing and registering the trademark should be accounted for by

A large, publicly held company developed and registered a trademark during 2016. The cost of developing and registering the trademark should be accounted for by

Charging it to an asset account that should not be amortized

Expensing it as incurred

Amortizing it over 25 years if in accordance with management's evaluation

Amortizing it over its useful life or 17 years, whichever is shorter

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