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A leading beverage company sells its signature soft drink brand in vending machines for $0.76 per 12 oz. can. A vending machine has monthly fixed
A leading beverage company sells its signature soft drink brand in vending machines for $0.76 per 12 oz. can. A vending machine has monthly fixed costs of space rental, energy consumption, and capital depreciation of $144. Variable cost for a can of soda is $0.46. The regional sales manager wondered what the breakeven volume would be at this higher price?
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