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A leading firm in the Fast-moving Consumer Goods sector, found out through researcher that there is a vast potential in the branded flour (atta) market

A leading firm in the ‘Fast-moving Consumer Goods’ sector, found out through researcher that there is a vast potential in the branded flour (atta) market that could be tapped. On the basis of this, the company decides to enter the market.


(a)Discuss the process of designing the positioning and Brand building strategy for the product.


(b)What kind of differentiation/innovation the company could have shown in this case?

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Answer a Designing the Positioning and Brand Building Strategy 1Market Research Conduct extensive market research to understand consumer needs preferences and existing competitors in the branded flour ... blur-text-image

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