Question
A Leading manufacturer of Action Figures is about to introduce four new Action Figures. The accompanying table summarizes price and cost data, combined fixed costs
A Leading manufacturer of Action Figures is about to introduce four new Action Figures. The accompanying table summarizes price and cost data, combined fixed costs equal $450,000. A marketing research study predicts that for each unit sold of Noyan, 2 units of Dogan, 3 units of Bamsi and 4 units of Turgut will be sold.
ACTION FIGURES
TURGUT BAMSI DOGAN NOYAN
Selling price 30 24 22 18
Variable cost/unit (in dollars) 12 11 10 11
a)How many product mix units must be sold to break even?
b)How does it translate into sales of individual games?
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Organisational Behaviour Engaging People And Organisations
Authors: Ricky W. Griffin, Jean M. Phillips, Stanley M. Gully, Andrew Creed, Lynn Gribble, Moira Watson
2nd Edition
017046542X, 978-0170465427
