A leading power tools company wants to use the results from a conjoint analysis to find out how much customers care values the battery life of its leaf blower. The results from the conjoint analysis are as follows. Within the range of 36 to 48 minutes, how much are consumers willing to pay for 1 extra minute of battery life? Attributes Battery Life Weight Price Levels 48 minutes Importance Coefficients 12.0 36 minutes 0 12 lbs 0 15 lbs -5.0 $100 0 $150 -10.0