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A leggings company emails your agency to increase their lagging sales. You review the company's website and find that it charges a high price for
A leggings company emails your agency to increase their lagging sales. You review the company's website and find that it charges a high price for its leggings. After surveying the company's current customers about price, you suggest that the company offers to make a donation to the customer's favorite charity every time that person buys leggings. The company approves the suggestion, and you run a Google Ads campaign centering on how customers can donate by buying leggings. Soon, the leggings company sees its revenue climb.
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This happened because the leggings company successfully implemented a causerelated marketing strateg...
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Financial Reporting Financial Statement Analysis And Valuation A Strategic Perspective
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
9th Edition
1337614689, 1337614688, 9781337668262, 978-1337614689
