a) List the 5 C's of the Framework for Marketing Management. (5 marks) b) List the 4 P's of the Framework for Marketing Management. ) c) Briefly discuss how applying the 4 P's could benefit a Civil/Structural Engineering Company in creating and capturing value. 3. Briefly discuss the eight elements of TOM and outline some issues a mid-sized Civil/Structural Engineering Company might face when trying to implement TOM into its business. 4. a) List the four main types of communication skills. b) Briefly describe the common barriers to effective communication. ) c) Provide a simple guide to writing a report and outline a typical report 5. a) Engineering professionals must act in an ethical behaviour while carrying out their duties at all times. Briefly discuss the importance of ethics in the engineering profession. b) Briefly outline the main steps in the process for solving an ethical dilemma and give an example 6. a) Briefly describe the 5 key functions of an effective manager. b) Describe the different management levels commonly found in medium to large sized companies.

The following Trial Balance was extracted from the books of N. Smith on 31 December 2014. Prepare a Trading, Profit & Loss and Balance Sheet as at 31t December 2014. The vertical style would be preferred Capital Profit from 31/12/13 Premises at cost Machinery at cost Provision for Depreciation on machinery as at 31/12/13 Purchases Sales Opening Stock General Expenses Wages and Salaries Rent Lighting Expenses Bad Debts Provision for doubtful debts at 31/12/13 Debtors Creditors Bank 100,000 34,280 65,000 59,000 19,800 209,888 325,000 25,689 32,168 54,207 4,300 1,549 748 861 21,784 17,493 23,101 You are given the following additional information: () Stock as at 31/12/14 is 28,433 (i) Wages and Salaries due at 31/12/14 amounted to 900 (iii) Rent paid in advance at 31/12/14 amounted to 400 (iv) A depreciation charge is to be made on machinery at 15% per annum on cost