Question
A local baker in South Florida sells the majority of their wedding cakes in the cooler months, where many couples get married outdoors. This is
A local baker in South Florida sells the majority of their wedding cakes in the cooler months, where many couples get married outdoors. This is an example of which segmentation strategy?
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
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