A local bank is running the following advertisement in the newspaper: "For just $1,000 we will pay you $100 forever!" The fine print in the ad says that for a $1,000 deposit, the bank will pay $100 every year in perpetuity, starting one year after the deposit is made. What interest rate is the bank advertising (what is the rate of return of this investment)? The interest rate the bank is advertising is \%. (Round to the nearest integer.)