A local coffee shop in has seen its business drop. They have been around for 10 years, but over the last 18 months, their gross receipts are down 15%. They are not sure why. They wish to embark upon a marketing research plan to find out ‘what is going on in their business

Using the steps in the marketing research plan, do steps 2 and 3 only for this business. Be very specific. Specifically discuss how you would set up the research plan, and what would be your specific plan to collect the data.

Include examples of questions you would ask, and how you would phrase them. Write out at least 10 questions.

Discuss how you would do this using primary data, and then discuss other research options you could do using secondary data