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A local drama club wants to increase the membership and attendance at its performances. To do so, it hosts free shows, starts poetry-reading nights, and


A local drama club wants to increase the membership and attendance at its performances. To do so, it hosts free shows, starts poetry-reading nights, and sends volunteers to the local high school What is the drama club engaging in?
A. Market exchange
B. Product placement
OC. Building customer relationships
D. Advertising
E Market research

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