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A local farmer and a supermarket retailer plan to enter into a business venture to open a downtown farmers market every weekend from April through
A local farmer and a supermarket retailer plan to enter into a business venture to open a downtown farmers market every weekend from April through October. The goal of the farmers market is to bring'fresh organic produce to an area of the city that would otherwise not have access to organic fruits and vegetables. The retailer would like to have more decision-making authority in order to control the marketing and ownership of the warehouse space that will host the farmers market. The local farmer is personally concerned about the nancial impact of having a primary stake ownership because the farmer does not want to suf'l'er a large nancial loss if the business venture is not successful. (The farmer has been afiected in the past by things outside of their personal control. such as excessive rain which caused decreased prots over the past two seasons) The retailer has proposed they include outside investors in order to have access to capital and expertise that will help create distribution efciencies. The local farmer would like to limit outside investors and external decision? making inuence in the business because the farmer doesn't want to lose primary control of the farmers market. The local farmer currently grows enough produce to have 20 stalls at the farmers market. The retailer would like to plan for growth by beginning the farmers market with the produce that the local farmer grows and then double the number of stalls offered each year by adding organic options from other regional farmers markets to build sustainable networks. The retailer proposes organizing the farmers market venture as a corporation, while the local farmer recommends organizing as either a limited liability company or a general partnership. Two years after the retailer and local farmer establish the farmers market. there has been notable growth. The farmers market has expanded to include additional regional farmers who provide more produce every weekend. To manage the farmers market, the retailer and local farmer have hired general managers with extensive experience in organic retail sales and promotion. The retailer requires that some of these managers work overtime hours on the rst Saturday of each month so that new products can be staged and merchandised before the market opens each weekend. However. the retailer does not pay overtime wages to the managers. claiming that the required overtime is management training and an investment in their future career development. For some reason, the female managers are always the ones required to do this extra work even though they have similar levels of experience to the male ma nagers. Besides the general manage rs, the farmers market also employs several employees. The employees stock the stalls with prod uce. The managers occasionally require the employees to carry unreasonably heavy boxes of produce from the trucks to the stalls. These heavy boxes should be moved with a hand truck to prevent injury. but hand trucks are not always available. One employee recently strained his back lifting a heavy box On the rst Saturday in May. the general managers identity substandard produce that has been damaged or is not ripe. The general manage rs notify the retailer that this produce should not be sold. However. the farmers who provide the produce will only get paid if the merchandise sells. so the retailer tells the general managers that they should display the produce so that customers will not be aware of the substandard ouality. The retailer also suggests that if the sales are not 1096 higher this weekend than last weekend, the general managers may not receive a full days wages for their work today
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