A local health club might introduce new members to exercise equipment and classes and give them assistance getting started on a workout program. This is an example of: Product onboarding Customer onboarding Expansion staging Niche marketing What is the most accurate example of "positioning" in marketing terms? People perceive the Mercedes brand as standing for luxury and high quality. Kellogg's places their cercal targeted to kids on a lower shelf where kids can reach it. Starbucks tries to locate in a highly populated arca. Kohl's offers a coupon to attract customers. Customer is a measure of how well a company keeps customers coming back as repeat customers over time. Lifetime Value Retention Attribution Product Life Cycle is the process of deciding which subgroups in a market that a company wants to intentionally market toward. Segmentation Positioning Targeting Undifferentiated marketing Which statement best reflects the societal marketing concept? If the buyer and seller in an exchange are both happy with the results, then it was a good exchange. An exchange that does not harm the environment is good, even if the seller loses moncy on the exchange. A good exchange should benefit both the buyer and seller, while also minimizing negative impact on socicty or the environment. All transactions should be done in public socicty. not in private. A company deciding to offer a single product to the entire market might work if: There is customer heterogeneity Competition is strong Compctition is wcak/scarce All of the above