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A local ice cream shop is located near a residential neighborhood, and residents of that neighborhood typically select this shop when they want ice cream.

A local ice cream shop is located near a residential neighborhood, and residents of that neighborhood typically select this shop when they want ice cream. When evaluating brand equity, what aspect of the brand does this demonstrate?A local ice cream shop is located near a residential neighborhood, and residents of that neighborhood typically select this shop when they want ice cream. When evaluating brand equity, what aspect of the brand does this demonstrate?

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