Question
A local Media TV station has decided to produce a TV series on a Youtubers cooking show. The director of the TV series, Tabah, is
A local Media TV station has decided to produce a TV series on a Youtubers cooking show. The director of the TV series, Tabah, is currently attempting to analyze some of the projected costs for the series. Tabah intends to take a TV production crew on location to shoot various cooking set scenes. If the four-week series is shown in the 9:00 10:00 pm prime-time slot, the station will have to cancel a drama series that is currently scheduled. Management projects a 10 percent viewing audience for the drama series, and each 1 percent is expected to bring in advertisement revenues of RM10,000. In contrast, the Youtubers cooking show is expected to be watched by 15% of the viewing audience, each 1 percent of the viewership will likely generate only RM4,000 in advertisement revenues. If the drama series is canceled, it can be sold to network television for RM45,000. Required: Decide whether to proceed with the drama series or the cooking show.
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