Question
A local supermarket manager wants to use two independent variables, customer age (in years) and whether the customer subscribes to the supermarket chain's health/wellness e-newsletters
A local supermarket manager wants to use two independent variables, customer age (in years) and whether the customer subscribes to the supermarket chain's health/wellness e-newsletters (coded as 1 = yes and 0 = no) to predict which customers are likely to purchase a new line of organic products.Data from a random sample of 100 loyalty program customers, organized and stored in OrganinFood, show that 65 have purchased the organic products (coded as 1) and 35 have not (coded as 0). a. Develop a logistic regression model to predict the probability that a customer purchases the organic products, based on age and whether the customer subscribes to supermarket chain's health/wellness enewsletters. Is customer's subscription to supermarket chain's health/wellness e-newsletters a significant factor to affect the probability of purchasing the organic products? b. Explain the meaning of the estimated odd ratios of whether the customer subscribes to the supermarket chain's health/wellness e-newsletters. c. Predict the probability of purchasing the organic products for a 45-year-old customer who subscribes to the supermarket chain's health/wellness enewsletters.d. Predict the probability of purchasing the organic products for a 45-year-old customer who does not subscribe to the supermarket chain's health/wellness e-newsletters.
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