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A local veterinarian clinic has been serving a community for 3 0 years and is interested in measuring the perception of its clinic and its
A local veterinarian clinic has been serving a community for years and is interested in measuring the perception of its clinic and its messaging over time. It conducts surveys every five years to assess changing perception. Which brand metric is the veterinarian clinic using?
a Brand engagement
b Brand preference
c Brand lift
d Brand positioning
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