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8.8. A locally owned department store samples two customers in each of five geographic areas to estimate consumer spending in its home appliances department.

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8.8. A locally owned department store samples two customers in each of five geographic areas to estimate consumer spending in its home appliances department. It is estimated that these customers are a good sample of the 10,000 customers the store serves. The number of customers in each area is C = 1,500, C2 = 2,500, C3 = 1,000, C4 = 3,000, and C5 = 2,000. It is found that the two consumers have the following budgets in dollars for home appliances per year: B11 =100, B12 = 150; B21 = 75, B22 = 100; B31 = 125, B32 = 125; B41 = 100, B42 = 120; and B51 = 120, B52 = 125. a. Using the Huff retail location model, estimate annual home appliance sales for the store. b. Bull's-Eye, a chain department store, opens a branch in a shopping complex nearby. The Bull's-Eye branch is three times larger than the locally owned store. The travel times in minutes from the five areas to the two stores (j = 1 for the locally owned store, j = 2 for Bull's-Eye) are T11 = 20, T12 = 15; T21 = 35, T22 = 20; 731 = 30, T32 = 25; T41 = 20, T42 = 25; and T51 = 25, T52 = 25. Use the Huff retail location model to estimate the annual consumer expenditures in the home appliance section of each store assuming that = 1. Problem 8.8 Use your results for homework problem 8.8 to answer the following questions. For store 1 (existing locally owned store) assume that S =1 and for store 2 (Bull's Eye new store) assume that S = 3 (three times the size) and lambda equals one. Question 22 (2 points) Listen What are the annual home appliance sales (in thousands)? Your Answer: Answer Question 23 (2 points) Listen What are the expected sales (in 1,000's) for customer area 1? Your Answer: Answer Question 24 (2 points) Listen What are the expected sales (in 1,000's) for customer area 2? Your Answer: Answer Question 25 (2 points) Listen What are the expected sales (in 1,000's) for customer area 3? Your Answer: Answer Question 26 (2 points) Listen What are the expected sales (in 1,000's) for customer area 4? Your Answer:

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Step 1 Understanding the Huff Retail Model The Huff Retail Model estimates the probability of customers from a given area choosing a specific store based on Attractiveness of the store size amenities ... blur-text-image
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