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A low - cost leader can translate its low - cost advantage over rivals into superior profit performance byA.spending heavily on advertising to promote the
A lowcost leader can translate its lowcost advantage over rivals into superior profit performance byA.spending heavily on advertising to promote the fact that it charges the lowest prices in the industry Boutproducing rivals and thus having more units available to sell Cgoing all out to use its cost advantage to capture a dominant share of the market Deither using its lowcost edge to underprice competitors and attract price sensitive buyers in large enough numbers to increase total profits or refraining from pricecutting and using the lowcost advantage to earn a bigger profit margin on each unit sold Ecutting its price to levels significantly below the prices of rivals
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