"A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services." In recent years, the entry of low-cost carriers has totally transformed the air passenger transport industry. Ryanair no. 1 lowest fare has revolutionized the airline industry in Europe and has shown impressive growth. Yet, Ryanair faces challenges to rethink its strategies with an increased emphasis on more customer orientation approach to achieve its ambitious growth targets by 2024 Based on your case reading and your online research about Ryanair, please answer the following Questions: 1. Analyze the external and internal environment? 2. What is Ryanair competitive advantage and positioning strategies? - Do you think it was successful? 3. Examine leadership approach of Ryanair CEO "Michael O'Leary"- Do you think it was effective? 4. Discuss the strategic change initiated by Ryanair-Do you think these strategies can help Ryanair reach its target of flying 200 million passengers by 2024 ?