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A luxury car brand such as Mercedes, BMW, and Audi differentiate themselves from each other on key vehicle characteristics, yet they try to appeal to
A luxury car brand such as Mercedes, BMW, and Audi differentiate themselves from each other on key vehicle characteristics, yet they try to appeal to a large segment of the market. What type of strate
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Operations and Supply Chain Management The Core
Authors: Robert Jacobs, Richard Chase, Jaydeep Balakrishnan, Brent Snider
2nd Canadian edition
1259066606, 978-1259066603
