Question
A magazine uses a survey of readers to obtain customer satisfaction ratings for the nation's largest retailers. Each survey respondent is asked to rate a
A magazine uses a survey of readers to obtain customer satisfaction ratings for the nation's largest retailers. Each survey respondent is asked to rate a specified retailer in terms of six factors: quality of products, selection, value, checkout efficiency, service, and store layout. An overall satisfaction score summarizes the rating for each respondent with 100 meaning the respondent is completely satisfied in terms of all six factors. Sample data representative of independent samples of Retailer A and Retailer B customers are shown below.
Retailer A Retailer B
n1= 25 n2= 30
x1=79 x2=72
s1=13 s2=14.5
(a)
Formulate the null and alternative hypotheses to test whether there is a difference between the population mean customer satisfaction scores for the two retailers. (Let1= populationmean satisfaction score for Retailer A customers and2= populationmean satisfaction score for Retailer B customers.)
H0:120
Ha:12= 0
H0:120
Ha:12> 0
H0:12= 0
Ha:120
H0:12< 0
Ha:12= 0
H0:120
Ha:12< 0
(b)
Conduct the hypothesis test.
Find the value of the test statistic. (Round your answer to two decimal places.)
Find thep-value.(Round your answer to four decimal places.)
p-value =
At a 0.05 level of significance what is your conclusion?
RejectH0. There is sufficient evidence to conclude that the population mean satisfaction scores differ for the two retailers.
RejectH0. There is insufficient evidence to conclude that the population mean satisfaction scores differ for the two retailers.
Do not rejectH0. There is insufficient evidence to conclude that the population mean satisfaction scores differ for the two retailers.
Do not RejectH0. There is sufficient evidence to conclude that the population mean satisfaction scores differ for the two retailers.
(c)
Provide a 95% confidence interval for the difference between the population mean customer satisfaction scores for the two retailers. (Round your answers to two decimal places.)
to
Which retailer, if either, appears to have the greater customer satisfaction?
The 95% confidence interval
---Select---
is completely below
contains
is completely above
zero. This suggests that the Retailer A has a
---Select---
higher
lower
population mean customer satisfaction score than Retailer B.
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