a. main topic: GOOGLE. Why are you interested in this specific topic? Why should the reader(s)be interested in it?

b. Explain the structure of the company/industry that you are analyzing. Is it local/American or global?

c. Discuss its current situation, and any notable moments (successes/failures) in its past development. Focus your analysis on economic indicators, and their development over time (e.g. revenues, losses, profits, market shares, economic performance indexes, etc.).

d. Evaluate the company and/or industry, and its future prospects. Is it concentrated, or competitive (using some concentration indexes covered in class)?