a. main topic: GOOGLE. Why are you interested inthis specific topic?Why should the reader(s)be interested in it?

b. Explain the structure of the company/industry that you are analyzing. Is it local/American or global?

c. Discuss its current situation, and any notable moments (successes/failures) in its past development. Focus youranalysis on economicindicators, and their development over time (e.g. revenues, losses, profits, market shares, economic performance indexes, etc.).

d. Evaluate the company and/or industry, and its future prospects. Is it concentrated, or competitive (using some concentration indexes covered in class)?

e. Conclude by discussingyour opinion basedon what youhave learned duringyour research

g. Include all graphsand tables neededto illustrate yourresearch