A major bank is considering the launch of a new robo-advising stock-trading app targeted for post-secondary students. List typical activities in each phase of the decision (intelligence, design, choice, and implementation) regarding whether to launch this product. You are deciding which program to study at Conestoga College. Using Simon's (1977) four-phase model, describe your activities at each step in making the decision. Compare and contrast predictive analytics with prescriptive and descriptive analytics. Use examples from a real company or organization of your choice. What are the main data preprocessing steps? List and explain their importance in analytics