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A major barrier to supplier involvement in new product development is Question 3 options: 1) Lack of interest on the part of suppliers 2) Concern

A major barrier to supplier involvement in new product development is Question 3 options: 1) Lack of interest on the part of suppliers 2) Concern that the buyers design personnel will want the supplier to take over the entire project 3) The belief that supplier involvement will result in a more costly design 4) Concern over confidentiality of design information and intellectual property

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