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A major concern for many health care professionals is the belief that marketing creates needs. Explain the complexity of this issue. Assume you have been
- A major concern for many health care professionals is the belief that marketing "creates" needs. Explain the complexity of this issue. Assume you have been invited to be a conference and participate on a debate regarding this subject. The session chair has not told you which side of the debate you will be presenting. Prepare each side of the argument.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
