A major topic in the recent economics / strategy literature relates to the emergence of superstar or mega firms - firms that operate in multiple markets, enjoy large market shares across the globe, experience persistent high growth over a long duration, exercise enormous market power, invest in automation and hold large amount of cash. My task is to write essay to:

1.Characterise superstar firms and explain if and how they differ from high

growth firms;

2.Explore the technological and market conditions, internal mechanisms and corporate growth strategies that drive superstar firms using relevant economics, management and strategy concepts and theories;