A major U$.$S$.$ multinational firm has forecast the euro$/$dollar rate to be euro$1\mathrm{.}10/$$ one year hence, and an exchange rate of $$1\mathrm{.}40$ for the British pound $()$ in the same time period. What does this imply the company's expected rate for the euro per pound to be in one year?

euro $1\mathrm{.}40/$

$1\mathrm{.}40/$euro

$1\mathrm{.}54/$euro

euro $\frac{1\mathrm{.}54}{}$