A. Make a positioning statement for AUX air conditioner in the Philippines.

Follow the format

For (definition of target market) Brand X is (definition of frame or reference and subjective category) Which gives the most (promise of consumer benefit) Because of (reason to believe).

AUX air-conditioning Target market: Millennials home owners, 24-45yrs. Old. From nuclear and childless family living in single family house, townhouse and condominium.

AUX strength are: 1. Offers longest warranty 2. Quality product with affordable price 3. High cooling capacity that design for larger rooms. 4. Innovative design 5. Provides most effecient cooling solution, energy savings up to 60% and God quality cleans air.

B. Make a Propose tagline for AUX air conditioner.