a management consultant to suggest the optimum media mix. Mazoon has a total budget of OMR 8,000 for advertising. The money can be allocated among three media options: Television advertisement, Newspaper and Radio. Table 2 presents the number of consumers that can be reached through each of the options, the cost per advertisement, and the maximum number of advertisements that can be placed in each option: Table 2 Option Audience reached Cost Per Maximum Number per advertisement advertisement of advertisement TV 6000 900 12 Newspaper 5000 600 25 Radio 3000 400 20 i. Formulate an LP problem to determine the optimum media mix to maximize the audience reached (10 Marks) ii. Solve using a computer software to find the best solution. (5 Marks) iii. How much of each of the media options is being used? (5 Marks) iv. Which of the constraints are binding and which are non-binding, and why? (5 Marks) cource which one should you choose, and why? a management consultant to suggest the optimum media mix. Mazoon has a total budget of OMR 8,000 for advertising. The money can be allocated among three media options: Television advertisement, Newspaper and Radio. Table 2 presents the number of consumers that can be reached through each of the options, the cost per advertisement, and the maximum number of advertisements that can be placed in each option: Table 2 Option Audience reached Cost Per Maximum Number per advertisement advertisement of advertisement TV 6000 900 12 Newspaper 5000 600 25 Radio 3000 400 20 i. Formulate an LP problem to determine the optimum media mix to maximize the audience reached (10 Marks) ii. Solve using a computer software to find the best solution. (5 Marks) iii. How much of each of the media options is being used? (5 Marks) iv. Which of the constraints are binding and which are non-binding, and why? (5 Marks) cource which one should you choose, and why