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A manager believes that his scented candle manufacturing company should not diversify into making essential oil diffusers. This manager presents data showing that the two
A manager believes that his scented candle manufacturing company should not diversify into making essential oil diffusers. This manager presents data showing that the two products are fundamentally different while downplaying data that shows essential oil diffusers are a growing market. This shows A human tendency to make unwise decisions The need to collect good data A human tendency to favor information that confirms our beliefs The importance of second guessing ourselves
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