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A manager is deciding between two marketing campaigns: - Campaign A will generate net returns of $100,000 one year from now and $35,000 three years
A manager is deciding between two marketing campaigns: - Campaign A will generate net returns of $100,000 one year from now and $35,000 three years from now. - Campaign B will generate net returns of $35,000 one year from now and $100,000 three years from now. The required rate of return is 7.00%. a. What is the Discounted Cash Flow (DCF) of Campaign A? b. What is the Discounted Cash Flow (DCF) of Campaign B? Sound to the nearest cent. c. Which campaign is economically better for the company? Campaign A Campaign B
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