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A manager says, I don't understand. Our campaign generated 1 7 5 Grosss Rating Points, but our Reach was only 5 0 % ? How

A manager says," I don't understand. Our campaign generated

175

Grosss Rating Points, but our Reach was only

50 % ?

How can our Reach be so low when our GRPs are approaching

200 ? "

In brief, what is the answer?

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