A manufacturer of a gourmet cookware line decides to advertise on the Food Network instead of on the three main networks, because it is less expensive to do so$.$ As a result, the manufacturer can run its advertisement more frequently, and will hopefully increase the frequency that the target market will see the advertisement. This type of strategy is aimed at

Question $7$ options:

increasing rate of trial.

decreasing revenue per ad dollar.

increasing revenue per ad dollar.

decreasing marketing ROI.

decreasing rate of trial.