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A manufacturer of a new refrigerator claims that it is easier to use than most currently available refrigerators. This claim is an example of satisfying
A manufacturer of a new refrigerator claims that it is easier to use than most currently available refrigerators. This claim is an example of satisfying consumers'
objectiveperformance needs
hedonic and esthetic performance needs
socialperformance needs
performance reliability needs
productconvenience needs
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
