Question
A manufacturer of a new refrigerator claims that it uses less energy than most currently available refrigerators. This claim is an example of satisfying
A manufacturer of a new refrigerator claims that it uses less energy than most currently available refrigerators. This claim is an example of satisfying consumers' objective-performance needs hedonic and aesthetic performance needs social-performance needs performance reliability needs Product-convenience needs
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
