Question
A manufacturer of agricultural machinery is planning to launch a new robot lawnmower model that, besides mowing, can also collect leaves. The company would like
A manufacturer of agricultural machinery is planning to launch a new robot lawnmower model that, besides mowing, can also collect leaves. The company would like to know what consumers think of this new product.
Would you advise the manufacturer to use consumer observations or a personal, telephone, or (e)mail survey? Explain your choice.
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The choice of whether to use consumer observations personal surveys telephone surveys or email surveys to gather feedback on a new product like a robo...
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Financial Accounting and Reporting a Global Perspective
Authors: Michel Lebas, Herve Stolowy, Yuan Ding
4th edition
978-1408066621, 1408066629, 1408076861, 978-1408076866
