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A manufacturer of car batteries in China wants to sell in the U.S. market but is confronted with a negative country-of-origin effect. What can it
A manufacturer of car batteries in China wants to sell in the U.S. market but is confronted with a negative country-of-origin effect. What can it do to compete effectively with its U.S. counterparts? a. give up interest in expanding in the U.S. market because it will be unable to overcome the negative country-of-origin effect b. develop economies of scale to bring down the unit cost of car batteries while maintaining quality c. create an advertising campaign that will compare its product to its competitors d. focus on competing based on price and undercutting the competition
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