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A manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line. The company needs to make some decisions regarding packaging

A manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line. The company needs to make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

a.

Promotion

b.

Price

c.

Place

d.

Product

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