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A manufacturer of electric stand mixers wants to better compete in this highly competitive market. It decides to offer its mixer in over 50 different

A manufacturer of electric stand mixers wants to better compete in this highly competitive market. It decides to offer its mixer in over 50 different colors so customers will be able to match the appliance to their kitchen dcor. What type of value creation strategy does this represent?

Multiple Choice

low cost

standardization

localization

differentiation

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