Question
A manufacturer of electric stand mixers wants to better compete in this highly competitive market. It decides to offer its mixer in over 50 different
A manufacturer of electric stand mixers wants to better compete in this highly competitive market. It decides to offer its mixer in over 50 different colors so customers will be able to match the appliance to their kitchen dcor. What type of value creation strategy does this represent?
Multiple Choice
low cost
standardization
localization
differentiation
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Essentials of Business Driven Information Systems
Authors: Paige Baltzan, Amy Phillips
1st edition
1260004716, 978-0073376721
