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A manufacturer of high quality household entertainment appliances (such as televisions and audio systems) has decided that they want to sell their products in many

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A manufacturer of high quality household entertainment appliances (such as televisions and audio systems) has decided that they want to sell their products in many retail stores across the country. However, they only want to use retailers who have the necessary expertise to advise customers on how to use the products. They are most likely to use which of the following strategies? Select one: O a. Exclusive distribution b. Intensive distribution c. Integrated distribution O d. Selective distribution Report question issue

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