A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments. One product offers all day protection from tooth decay, a second product offers whiter, brighter teeth and the third product offers all day mouth freshness. Which approach to segmentation is the company most likely to have used?

Question $7$Answer

a$.$

Usage occasion

b$.$

Lifestyle segmentation

c$.$

Benefit segmentation

d$.$

Usage rate

e$.$

Psychographic segmentation