A manufacturing company has just developed new product. Based on experience, a product will be either successful with expected returns of Rs$.100000$ or unsuccessful with expected return of Rs$,50000.$ As per the records, success rate of such product is $50\%.$ The production & marketing cost are expected to be Rs$.20000.$

The company is considering whether to market this new product or drop it$.$

Before making a decision, a test marketing effort can be conducted at a cost of Rs$.10000.$ Based on the experience, test$-$marketing results have been favourable about $70\%$ of the time. Furthermore, products favourably tested have been successful $80\%$ of the time. However, when the test marketing result has been unfavourable, the product has only been successful $30\%$ of the time. What course of action should the company pursue?