Question
A manufacturing company has recently outsourced its entire operations processes. Moreover, the CEO has decided to start an e-commerce business model to find a new
A manufacturing company has recently outsourced its entire operations processes. Moreover, the CEO has decided to start an e-commerce business model to find a new market to target consumers with on-line purchasing behavior.
1) What measures should they take in terms of location and why? -
2) What type of Omni-Channel distribution model do you recommend for them? Explain your answer. -
Step by Step Solution
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Step: 1
Certainly Lets address each part of the question sequentially 1 Location Measures and Rationale When selecting a location for an ecommerce business the company should consider the following measures 1...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
