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A manufacturing company is considering outsourcing its marketing operations to a third-party provider. The outsourcing company offers two pricing plans: Plan X charges a fixed
A manufacturing company is considering outsourcing its marketing operations to a third-party provider. The outsourcing company offers two pricing plans: Plan X charges a fixed fee of $150,000 per month, and Plan Y charges a variable fee of $0.25 per unit marketed. If the company expects to market 200,000 units per month, which plan should it choose to minimize costs?
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