A) Marianne is a custom dress designer. Marianne is choosing between promoting her business using newspaper advertising or a social media program. What is one advantage to Marianne of using a social media program?

B) Encoding is one of the steps in the Communication Process. Why is it very important that marketers complete the encoding step very carefully?

8. Encoding is one of the steps in the Communication Process. Why is it very important that marketers complete the encoding step very carefully? Format: Explain your answer in no more than 1 brief paragraph. 2.5 marks for valid response and explanation. 9. Marianne is a custom dress designer. Marianne is choosing between promoting her business using newspaper advertising or a social media program. What is one advantage to Marianne of using a social media program? Format: Explain your answer in no more than 1 brief paragraph. 2.5 marks for valid response and explanation