A MARKET ENTRY ASSESSMENT ABOUT INTRODUCING KRONENBOURG 1664 IN RWANDA Competitive Environment of Rwanda: Rwanda demonstrates competitive advantages through Porter's Diamond Model. Government support for economic growth and a supportive infrastructure contributes to a favorable competitive environment. The beverage industry in Rwanda features moderate competitive rivalry. It includes both local and international brands. Competition is driven by factors such as product quality, pricing, and branding. Supplier power and buyer power in the beverage industry are generally in equilibrium. The industry's competitive dynamics depend on factors like supplier relationships and consumer preferences. The threat of new entrants into the beverage industry in Rwanda is relatively low due to established players and regulatory requirements. expand it