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A market research company is trying to decide what color to make a new brand of breath mints. They ask 100 consumers to choose among
A market research company is trying to decide what color to make a new brand of breath mints. They ask 100 consumers to choose among the colors white, yellow, green striped, and red striped. A research analyst assigns the codes 1 through 4 to the possible choices and uses the Means procedure to find average color preferences for men and women in each of four income categories. How would you interpret the resulting table?
TOTAL FAMILY INCOME | Mint preferred | |
Respondent's sex | ||
Male | Female | |
less than 15,000 | 1.29 | 3.37 |
15,000 - 25,000 | 3.66 | 1.10 |
25,000 - 50,000 | 1.72 | 1.77 |
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