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A market research firm interested in finding out the viewing habits of TV viewers conducts a national survey using a questionnaire administered to a large

A market research firm interested in finding out the viewing habits of TV viewers conducts a national survey using a questionnaire administered to a large number of households. What type of research design is being used?

Exploratory

Symptom analysis

Questionnaire

Focus group

Primary

Descriptive

Causal

Open-ended questioning

Secondary

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